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Industry Benchmarking Studies at TRI/Princeton

Topics for 2010 include consumer products targeting increased volume, color protection and natural ingredients.

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By: TOM BRANNA

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TRI (Booth No. 643) is coordinating studies designed to improve understanding of the competitive landscape as well as to lower costs and decrease turnaround time for our clients. In the benchmarking program, the technical performance of participants’ formulations is compared to controls which are believed to represent extremes associated with current commercially-available products. This program highlights many of the instrumental techniques that TRI uses to characterize and quantify product...

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